Intro
We are seeking a strategic and hands on Director Marketing to join our Leadership Team and take full ownership of our global marketing function. As the leader of this core function, you will be responsible for developing and executing a powerful marketing strategy that drives brand leadership, pipeline growth, and measurable revenue impact in the programmatic advertising industry.
Our company is built on a foundation of clarity, discipline, and accountability. We operate within a structured framework that empowers our teams to execute effectively and achieve ambitious goals. The Director Marketing holds a critical seat on our Leadership Team, and is expected to embody our core values of Drive, Resilience, No BS, Humility, and a strong Moral Compass to steer our brand and communications with integrity and purpose.
Your Mission
As the leader of the Marketing function, you are accountable for the following:
Team Leadership & Performance
Lead, mentor, and develop a high-performing marketing team, fostering a culture of ownership and accountability.
Set clear quarterly priorities for the department and manage the team towards achieving these key objectives.
Oversee all departmental operations, conduct regular performance check-ins, and remove roadblocks to ensure your team's success.
Marketing Strategy & Vision
Develop, own, and execute the company's marketing strategy, ensuring tight alignment with our long-term vision and annual business objectives.
Define and sharpen our market positioning, messaging, and go-to-market strategies to solidify our leadership in the location intelligence space.
Own the Marketing Plan and ensure it is communicated with clarity and executed with discipline across the organisation.
Marketing Operations & Measurement
Oversee all marketing operations, including the marketing technology stack, budget management, and departmental KPIs to ensure a high-ROI function.
Drive the full marketing funnel, from brand awareness and demand generation to lead nurturing and sales pipeline contribution, with a relentless focus on data-driven optimisation.
Establish and report on key performance indicators that clearly communicate the marketing team's contribution to company-wide revenue goals.
Brand, PR & Communications
Elevate our brand presence globally, establishing the company as the definitive thought leader in our category through a cohesive content and communications strategy.
Direct all PR and media relations efforts to secure high-impact coverage and manage our corporate reputation.
Ensure brand consistency and a powerful, unified voice across all internal and external communication channels.
Events & Sponsorships
Define and execute a high-ROI strategy for our presence at global industry events, trade shows, and sponsored initiatives.
Leverage events to build our brand, strengthen client relationships, and generate qualified leads for the sales team.
Why us?
On top of a competitive package…
- We are open to flexible work models: we work on a hybrid mode and remotely from anywhere in the world up to 3 months per year
- To encourage education and professional growth, we offer an individual yearly budget of 1.200€
- You are entitled to 30 vacation days per year
- We offer BVG company ticket, Urban Sports Club membership, company pension scheme
- Regular team events and company events organised by our People team (Trust us, they know how to throw a party!)
- We equip you with the latest hardware and provide you with all the tools you need to thrive
About us
Adsquare is the global audience & location intelligence company making marketing a whole lot smarter.
With eight offices around the world we are a truly international company but one united team working towards our vision: empowering companies to accelerate business growth by staying at the forefront of data-driven marketing.
We are pioneers in advertising and data. We were born mobile, before it was a necessity, and have pioneered data-driven advertising in display and now DOOH. We have the smartest people, working with the best tech, so we can drive the pace of change.
We are visionaries. We see a better way for marketers and are doing everything we can to make that a reality. We believe in innovation and the power of technology. We believe in constantly improving what we’re doing because the work is never done.
We believe in what we do and rise to meet our own high standards. If there’s a problem, we fix it, humbly and without fuss or delay. Although our technology is best-of-breed, we are unassuming and modest in our approach.
We are passionately candid, both with each other and with our clients. We take the time to explain our approach to their problem, confident there is nothing to hide.
We are consistent and true to our word. We don’t take shortcuts but focus on being our clients’ most reliable partner. We make promises - and we keep them. As a result, clients enjoy spending time with us, because we are good people.
